Sponsor Dwarkesh Podcast
To get in touch, please fill out this short form here.
If you have any questions, ping me at sponsor@dwarkeshpatel.com.
TLDR:
Praised by Mark Zuckerberg, Patrick Collison, Jeff Bezos and many more.
22.3% C-suite/VP executives, 40.8% engineers, 24.3% researchers.
18.2% control a yearly budget larger than $1,000,000.
60 second mid roll sponsorship (bespoke for every episode) and a feature in the newsletter.
See examples here:
You will be featured alongside other industry leading sponsors like Stripe and Jane Street.
About the podcast
I’m grateful to have what is probably the smartest and most valuable audience in the world for a show as big as mine.
I host deeply researched and widely acclaimed interviews with some of the world’s top CEOs, world leaders, researchers, and intellectuals. Guests include Mark Zuckerberg, Tony Blair, Patrick Collison, Demis Hassabis, and Ilya Sutskever.
Endorsements
Mark Zuckerberg: “Big fan of your podcast”
Patrick Collison: “I'm a big fan of Dwarkesh's podcast -- you should subscribe!”
Jeff Bezos: “You’re thoughtful and thought-provoking. Gratitude. Please keep it up!”
Nat Friedman: “Dwarkesh milieu at least two sigma above SF mean, and four above podcast mean”
Tyler Cowen: “Dwarkesh is one of the very best interviewers around”
John Schulman (OpenAI cofounder): “I’m a big fan”
Noah Smith: “Dwarkesh Patel is such a great podcaster, you should all listen to his podcast”
Here is a recent profile which says more about the podcast.
Sponsor testimonials
Jane Street and Stripe are long term partners who are sponsoring episodes for the next 6 months and beyond.
Other advertisers include CommandBar, V7 Labs, and Nucleus Genomics. Here is what they have said about the experience of working with me:
James Evans, CEO of CommandBar:
Very proud that CommandBar is now sponsoring the Dwarkesh podcast (together with Stripe and v7 labs) @dwarkesh_sp delivers probably the highest signal to noise in AI and tech generally. AND is exactly the same person privately as you see in the pod -- thoughtful, kind, diligent, ambitious. [source]
Kian Sadeghi, CEO of Nucleus Genomics:
For a 60-second ad,
Did a deep dive into our science and models
Developed a storyline
Worked with the team on several rounds of revision
Stayed true to the audience
How you do one thing is how you do everything — don’t miss this opportunity to work with a true professional who’s all about craft!!!!!!! [source]
Alberto Rizzoli, CEO of V7 Labs
Our very first sponsorship experiment with @dwarkesh_sp to tie into the Llama3 launch. He's very responsive and picky on endorsements and a pleasure to work with. [source]
Previous sponsorship examples
They’ve also made a special webpage to update listeners on how new episodes relate to their work at janestreet.com/dwarkesh.
During the Zuckerberg episode, I emphasize how even Meta chooses to use Stripe for payments, illustrating how amazing their technology must be, and I talked about my own personal experience using Stripe.
Great template if you mainly want to pitch the enterprise version of your product, but also have a consumer version which I can personally endorse.
I talk about how their product is the answer to the question I asked Zuckerberg during that interview about what an “industrial scale use case for AI” would look like. An example of natural per-episode bespoke integration.
Check out the cool overlays here and on the ones below!
Audience information
We collected an audience survey in June 2024 filled out by a sample of over 660 listeners and viewers. To flag potential sampling bias, participants found out about the survey via my Twitter. Here is what we learned:
14.5% are CEOs, 7.8% are C level or VP level executives, 40.8% are engineers, 24.3% are researchers.
18.2% control a yearly budget larger than $1,000,000.
23.7% have made their companies acquire products/services worth more than $100,000.
18.9% are currently the founders of their own company, 23.6% are currently working at a startup, and 20.6% are interested in starting a startup at some point.
45.1% are currently working in AI, and 18.8% are planning on working in AI.
Demographics
Pulled from Apple Podcasts and Spotify.
Sponsorship format
I’m looking for long term partners I believe will add value for the audience and thus have success partnering with me.
These ads will be read by me and integrated with the topics from the episode in a way that feels native to the episode. I place tremendous value on my audience’s time and the trust they have in me and my endorsements, so I’m very selective about the companies I choose to work with.
What’s included
60 second mid roll sponsorship on all the platforms (including YouTube, Apple Podcasts, Spotify, and Twitter).
New bespoke scripts for each episode tailored to fit the specific guest and topics. These scripts will sound authentic in my voice, convey your talking points, and highlight what excites me about your company.
A featured blurb about your company atop the transcripts on the episode website, in the newsletter, and in the episode descriptions for all the platforms.
Category exclusivity for the duration of the partnership.
I have amazing editors who will make compelling and helpful overlays which illustrate your product, as you can see in the examples below. And we will re-record the ad to change the script/delivery/overlays as many times as needed to make sure you and your team are super happy with the end result by which hundreds of thousands (and potentially millions of people) will learn more about your brand.
Click below to get in touch: